SHIRO Cheers System from HN on Vimeo.
I love videos that feature ultraly convoluted pieces of mechanically engineered masterworks made to do nothing except to entertain and waste time until it ends with spectacular triumphant product placement and lemme tell you this video delivers in spades! The thing that takes the cake is that this video has nicely clothed girls, enjoying alcohol (sans male counterparts) accompanied with She and Him's "Why Do You Let Me Stay Here". I love this classy advertising, not having to sex up the players in the scene with scanty clothing or red hot lips. I love the choice of using white in these shots and playing with the amount of light to create different levels of varying colour. I love the explanation that's tagged to the video on youtube:
This is a promotion movie of a Shochu, "Shiro" by Takahashi shuzo.
http://cheers-system.jp/
When we say "Cheer!", the happiness is born between two people.
And it spreads to others like a chain reaction and grows bigger and bigger.
We hope the Japanese Shochu "SHIRO" can bring people bit closer and happy by making them "Cheers!".
If you feel like to say "Cheers!" with friends even a little after watching this movie, we are pleasure to hear so.
http://cheers-system.jp/
When we say "Cheer!", the happiness is born between two people.
And it spreads to others like a chain reaction and grows bigger and bigger.
We hope the Japanese Shochu "SHIRO" can bring people bit closer and happy by making them "Cheers!".
If you feel like to say "Cheers!" with friends even a little after watching this movie, we are pleasure to hear so.
With nothing left to say let's end with this: Cheers friends!
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